![]() You know your relevancy score from your cost per results, and you understand how to properly target your audiences and speak to them in a way that is highly engaging. Furthermore, remember you can only send PII to Facebook if the customer has given the appropriate consent.If you’re a veteran of ecommerce, the chances are you’ve been creating and maintaining successful Instagram and Facebook ad campaigns for a while now. However, the scope of the data provided to Facebook should be minimized, and it needs to follow the customer’s consent preferences.Īlthough our standard action node templates already include the hashing by default, keep in mind that customer information parameters that include Personal Identifiable Information (PII), need to be hashed using the sha256 algorithm before sending to Facebook Conversions API. The rule of thumb is that the more data about the customer is provided, the higher the chance that Facebook will be able to match the customer to the user. You will need to balance the scope of the data provided carefully. You can find the list of all possible customer information parameters in Facebook’s documentation. When the matching quality is lower, Facebook might recommend that you also provide additional customer information parameters. Include only digits with country code, area code, and number.Īfter sending the event to Facebook, you will be able to see the matching quality along with personalized recommendations on how to increase it in Facebook’s Event Manager.
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